01 The Challenge
- The brand mark is too derivative
- Brand mark lacks clear category signal
- Visual ID void of brand strategy
Chiroflix partnered with us to move beyond a derivative mark and develop a brand strategy that better reflected their mission and goals. As a streaming platform designed to give chiropractors quick, convenient access to continuing education and business development resources, they needed a brand and visual identity that clearly communicated their core values—simplicity, flexibility, and excellence in content.
02 Our Approach
We worked closely with the Chiroflix team to understand their vision and how they wanted to position themselves within the chiropractic profession. Through collaborative conversations, research, and strategic development, we crafted a brand identity and voice that aligned with their goals and the needs of their audience. The new brand needed to clearly signal a modern streaming platform while also communicating that the content was built specifically for chiropractors. The final direction emphasized energy, simplicity of access, and the high caliber of educational content offered through the platform.
03 Our Solution
Clear Signaling
Mark shows movement to indicate streaming. Bars hint toward a spine to mark the chiropractic focus of the brand.
High Energy
The vibrant orange and soft cream-peach palette creates a sense of energy and approachability.
Smooth & Easy
Easing the hard corners of the letters and establishing smooth curves communicates the smoothness and ease of the platform.
Distilled Mark
The simplified brand icon distills the Chiroflix identity into a compact mark that remains clear and recognizable at smaller sizes. It allows the brand to maintain a strong visual presence across social media profiles, app icons, and on-screen interfaces where a full logo lockup isn’t practical.
Header Font
Koho
Body Font
Poppins
Defined Type Set
KoHo Bold, used in uppercase for headers and as the foundation of the primary logo lockup, provides a strong and confident voice for the brand. Paired with Poppins for body copy, the clean sans-serif type system reinforces the platform’s focus on simplicity, clarity, and ease of use.
Imagery
Image 01 – Mobile Access / Brand Graphic System
This concept highlights the flexibility and accessibility of the Chiroflix platform, showing how professional education can move with the user rather than being confined to a classroom. The flowing graphic element reinforces this idea of movement while subtly referencing the spinal curve found within the brand mark, tying the visual language back to the chiropractic profession.
Image 02 – Comfort & Energy of the Platform
This piece emphasizes the freedom and comfort the Chiroflix platform provides. By pairing the energetic orange brand color with a relaxed environment, the message reinforces that continuing chiropractic education can now happen from anywhere – transforming what was once a rigid process into a more flexible, modern experience.
Image 03 – Brand in the Wild (Apparel)
The Chiroflix mark translates cleanly into apparel and promotional materials, demonstrating the versatility of the identity system. Even in a simple application like a hat, the logo remains clear, recognizable, and consistent with the brand’s modern and energetic character.
Video
Chiroflix needed a distinctive video bumper that would strengthen their visual presence and clearly identify their original content. Common Rise developed a clean, stylized bumper paired with a memorable audio chime, creating a recognizable introduction that reinforces the Chiroflix brand across every video.
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