01 The Challenge
- Develop a thematic brand and visual identity for the organization’s biennial convention.
- Ensure the branding clearly reflects and supports the organization’s mission.
- Create a flexible visual system that can be applied across apparel, printed materials, marketing assets, and social media.
02 The Scope
Women Chiropractors approached us to create a flexible visual system for their biennial convention that would allow each event to take on its own distinct theme and atmosphere. Through collaboration and strategic design, we worked together to develop themes and visual identities that celebrate and reinforce their mission of supporting and advancing women in the chiropractic profession.
To bring the convention theme to life across the entire attendee experience, Common Rise developed a comprehensive visual system applied across digital, print, and on-site materials.
The visual system was applied across the following materials:
Convention Branding & Theme Development
- Thematic identity development
- Visual system design
- Brand guidelines for event materials
On-Site Experience
- Event signage
- Convention books and printed materials
- Attendee name badges
- Speaker introduction graphics
Presentation & Video Assets
- Presentation slide templates for speakers
- Video bumpers and motion graphics
Marketing & Promotion
- Social media marketing assets
- Email marketing templates
- Marketing mailers
- Promotional graphics
03 Our Approach
04 Our Solution
The visual identity for the 2025 Unconvention centers on the theme Reimagine: A New Era for Women, celebrating the growing influence of women within the chiropractic profession. A bold pink color was intentionally chosen to represent the strength, leadership, and confidence of the women helping shape the future of the field. The “imagine” bubble reinforces the core idea of the theme – women actively reimagining what chiropractic can look like in 2025 and beyond. A strong serif typeface supports this message, reflecting the boldness and authority of the movement.
The gradient dot pattern transitioning right to left from blue to pink visually represents this shift within the profession as women mentally go back to the beginning in order to reimagine the present and future. As the colors move from traditionally male-associated blue into vibrant pink, the design symbolizes the transformation occurring as women reshape the profession and bring new perspectives to the future of chiropractic.
A COHESIVE EVENT BRAND
VIDEO/Graphics
In addition to the visual identity and event materials, we developed a series of video and motion graphic assets to support the convention experience. These included promotional videos for upcoming events and initiatives, main session countdown videos, and session introduction animations. The session intro video highlighted above builds on the core theme of the convention by visually illustrating the moment of change within the profession. A long line of blue dots (representing the traditionally male-dominated landscape of chiropractic) is suddenly interrupted by a vibrant pink dot. This interruption disrupts the established pattern, symbolizing the growing influence of women within the field. As the animation unfolds, the pink dot rises and takes flight, representing the momentum of women shaping the profession today while inspiring future generations to continue reimagining what chiropractic can become.
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